How To Promote A Comedy Club and Show

Promoting a stand-up comedy show can be a daunting task, but with proper planning and effort, you can make sure your show is a sell-out. Here are some tips on how to promote your stand-up comedy show in the UK:

Choose the right ticket site(s)
Choosing the right ticket site is crucial for selling tickets to your show. There are several popular ticket sites like Jokepit, Eventbrite (although the new charges will probably makes us move away from them), See Tickets, Skiddle, and Dice. When selecting a ticket site, consider the following factors:

Fees: Ticket sites typically charge a fee for selling tickets. Be sure to compare the fees charged by different sites before you make a decision.

Reach: Some ticket sites have a larger reach than others. If you’re looking to sell tickets to a large audience, you may want to consider using a site with a large user base.

Features: Some ticket sites offer additional features, such as the ability to create custom landing pages for your event or to sell merchandise. Consider the features that are important to you when choosing a ticket site.

We highly recommend using Jokepit as they offer superb customer service and have been our go-to ticket site since day one.

Promote your show on social media Social media
Create an event page for your show on Facebook and Instagram. Be sure to include all the important details such as date, time, location, and lineup of comedians. You may also want to include a link to your ticket site.

Share updates about your show on your social media pages. This could include behind-the-scenes photos, videos of the comedians performing, or interviews with the comedians.

Run social media contests and giveaways. This is an excellent way to generate excitement about your show and attract new followers.

Write a press release
A press release is an excellent way to get your show covered in local media. Be sure to include all the important details about your show, as well as a quote from one of the comedians or from yourself, the promoter. You can send your press release to local newspapers, magazines, and radio stations. You can also submit your press release to online news outlets.

Print posters and flyers
Posters and flyers are an excellent way to promote your show to a local audience. Be sure to place your posters and flyers in high-traffic areas like coffee shops, bars, and restaurants. You may also want to hand out flyers at other events or popular tourist attractions.

Partner with local businesses
You can partner with local businesses to promote your show. For example, you could offer a discount on tickets to customers of a local restaurant or bar. You could also have a raffle or give away tickets to a local business’s customers.

Run a targeted advertising campaign
You can run a targeted advertising campaign on social media or search engines. This is an excellent way to reach people who are interested in stand-up comedy or who live in the area where your show is taking place.

Offer early bird discounts
Offering early bird discounts is an excellent way to encourage people to buy tickets to your show early. You can offer a discount to people who buy tickets within a certain timeframe, such as two weeks or one month before the show.

Give away tickets
Giving away tickets to your show is an excellent way to generate excitement and attract new fans. You can give away tickets on social media, through local businesses, or to your friends and family.

Create a video trailer
Creating a video trailer for your show is an excellent way to generate excitement and give people a taste of what to expect. You can include clips of the comedians performing, as well as interviews with the comedians or with yourself, the promoter.

Reach out to bloggers and vloggers
You can reach out to bloggers and vloggers who write about stand-up comedy or who have a large following in your area. You can send them a press release about your show or invite them to attend your show for free.

In summary, promoting a stand-up comedy show requires careful planning and effort, but with the right preparation you can attract new fans and make sure that your show is a sell-out.

If you are in the process of launching a comedy club at your venue, already run a night or are just thinking about it, we’d be delighted to speak with you to discuss how we can help fill your venue. Use the form below to get in touch.